Revitalization of Pandhalungan Creative Economy through Business Model Canvas Mapping for MSMEs in Serut Village, Jember Regency

Serut Village, Jember Regency has great potential to develop local creative economic activities. Pandhalungan culture is a characteristic of in the Regency. MSMEs Village face reasonably simple but crucial problem, namely absence determining value proposition activities, traditional business model by relying on product distribution middlemen, tends produce products that are similar market. This activity aims identify and applied several using Business Model Canvas (BMC) approach. was focused form counseling assistance preparation BMC for 6 (six) MSME actors Village. The implementation method this consists stages, stage, data collection stage. result service all able compile mapping their business. All have determined